Crisis or reputation management will inevitably be required at some time in the life
of any business, no matter how well run. Handled correctly, it can be extremely
effective. Handled poorly, it can be disastrous.
It must be remembered that newspapers, radio and television can be great allies
- but dangerous enemies.
Whatever your view of the media, it is the most
effective way of communicating with both mass and target audiences. The broadcast and print press are extremely powerful and
establishing as much control as possible - and as early as possible – is vital
in a crisis.
Often keeping something out of the news is as important as
As 'poachers-turned-gamekeepers', we know how the media thinks and how it works. Our easy-to-follow 12-point plan for dealing with the media in a crisis could make all the difference between making or breaking your business.
Whether you are considering the long-term development of your organisation or planning a short, highly-focused publicity campaign, we have the skill, know-how and experience to deliver what you need.
We are particularly adept at planning and driving intensive political and issue-based campaigns using our unrivalled network of national, regional and local media contacts, built up over many years, to achieve the results our clients have come to expect.
Building profile and, more importantly, protecting and enhancing your corporate image is vital to any successful business or organisation. Hay McKerron Associates are acknowledged experts in this field.
We are specialists in devising, organising, managing and promoting campaigns, whether short and sharp or more long-term. The success of any campaign depends on a clear, concise message that is instantly understood, easily remembered and irresistably appealing.
We can help you devise your core message, identify your key target audience and bring it to the attention of the media outlets with whom you must engage.
We'll also construct and manage a low-cost, custom-built, interactive website with links to all the necessary social media forums, including Twitter and Facebook.
As former Fleet Street reporters and editors, we have wide experience in researching and writing across a broad range of subjects, including politics, business, property development and finance.
We have a proven track record in producing 'oven-ready' press releases, speeches, first-person articles and reports.
Here are some sample Press Releases and a Scottish Voice video